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Casa Kiriko S.L.

mai 17th, 2009 | No Comments | Posted in Kiriko

kiriko.jpg La société

A full life
(as the Antonio Machin bolero-song goes…)
Dimas Sánchez de la Morena Tronco, founder and fundamental impulse of this family company which is today Casa Kiriko, started his career by launching the first powdered detergent in Spain, back in the fifties – the famous Tu Tú detergent. During seven years he was travelling as a salesman in the regions of Valencia, Murcia and central Spain, getting to know many people and always having one big idea: the market of cleaning products. Dimas Sánchez tells that it were the merchants themselves who started to ask for different products, like e.g. bleach. At that time he wasn’t sure about what the market should supply but the strong demand convinced him to do what became the work of a lifetime: he founded a company, a family company, the products of Kiriko.

This strange name with – at that time in Spain – subversive spelling dates back to another family history, the birth of his brother José who was born on the day of Saint Quírico. He never took on that name but the doctor who assisted at his birth, was the one to call him Quírico until he died. That is the reason why, when founding his company, Dimas Sanchez remembered this Saint and being tired of searching for a name that hadn’t been registered yet, he decided to replace the “q“ and “c“ with a “K“. When the registry office informed him that his proposal has been accepted he was quite pleased that nobody before him had the idea to choose the name Kiriko.

In 1965, when Dimas Sánchez de la Morena Tronco’s company at last had been provided with an identity, Kiriko started to produce bleach which still today is the company’s most important product. Furthermore it remained for years the only product which was manufactured and sold with the name Kiriko. Years later the company started to manufacture additional products like aqua fortis and ammonias until they had completed the large list of nearly ninety products that the establishment offers today.

Nowadays, without ever having lost the touch of a family-run enterprise, Casa Kiriko is a limited company that is controlled by the members of the Sánchez de la Morena family, offering a wide range of cleaning products useful in the lifes of any family, and with the market’s best price/performance ratio.

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